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The Telegraph
Turning homes into mini-museums: why developers are using art to sell property

Have you ever browsed a gallery wishing you could take it all home? Don’t give up hope.

Most of the art used to dress properties is decorative or abstract. “More often than not figurative art is a no-go,” says Nick Campbell of Narcissus Interiors. Yolanda Cruz-Suarez, gallery manager at the Store Street Gallery in Bloomsbury, which lends artworks, finds large statement pieces with bold colours work best. Contemporary works of calligraphy, bird and animal paintings are also popular, according to the Art Newspaper’s editor-at-large Georgina Adam.

February 2015
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Vanity Fair
Acquired for a Corporate Client, Chelsea (2013)
Michael Craig Martin - Chair (2013)
Acquired for a Private Client, Lancaster Gate (2015)
Harland Miller - This is Where It's Fucking At (2012)
Acquired for a Private Client, Notting Hill (2013)
John Houck - Untitled (2013)
Acquired for a Corporate Collection (2015)
A collection of prints, sculptures and photographs.
Acquired for a Corporate Collection, Westminster (2014)
A collection of paintings and sculptures.
Acquired for Private Client, Belgravia
Bridget Riley - Composition with Circles (2001)

Turning homes into mini-museums: why developers are using art to sell property

Have you ever browsed a gallery wishing you could take it all home? Don’t give up hope.

Most of the art used to dress properties is decorative or abstract. “More often than not figurative art is a no-go,” says Nick Campbell of Narcissus Interiors. Yolanda Cruz-Suarez, gallery manager at the Store Street Gallery in Bloomsbury, which lends artworks, finds large statement pieces with bold colours work best. Contemporary works of calligraphy, bird and animal paintings are also popular, according to the Art Newspaper’s editor-at-large Georgina Adam.